What is the main goal of job enrichment?

The primary aim of job enrichment is to increase employee motivation. Job enrichment involves modifying a job's content and structure to enhance the intrinsic motivation of employees by providing them with more meaningful work. It typically focuses on providing employees with greater autonomy, opportunities for personal growth, and increased responsibility, which can lead to higher job satisfaction and improved performance.

By enriching a job, organizations aim to engage employees more deeply, encouraging them to take initiative and ownership in their work. This process contrasts with merely simplifying tasks or reducing workloads, which does not inherently promote motivation and may even lead to disengagement. The focus on enhancing motivation through job enrichment is rooted in the understanding that motivated employees are more likely to be productive, committed, and innovative in their roles.